Brand control to Major Tom: The new rules of brand management

MarketingProfs.com
by Roger Sametz

Yes, the new age of extreme participation is a challenge for brand managers. No, you haven't lost control.

Donor 3.0: Connecting with the prospects of today, and tomorrow

University Business
by Eric Norman

Reaching—and engaging—donors isn't the game it used to be. Understanding their evolving perspectives and behaviors will help nonprofit fundraisers adjust their strategies for building lasting and mutually rewarding relationships.

Leverage your inner lemon: Use 'Brand Judo' to flip negative perceptions into memorable campaigns

Entrepreneur.com
by Brandon Walsh

"Brand Judo" can be described as the practice of turning negative brand perceptions into positive ones. The practice of Brand Judo can help undermine your opponents' marketing campaigns and insulate your brand from ongoing or potential attacks.

Direxion Funds: a multimedia case study

Sametz Blackstone collaborates with Direxion—a leading provider of leveraged index and other alternative class mutual fund products—on a series of education-focused, promotional campaigns for powerful new product sets.
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